We address the main axies of online marketing.
Planning is the moment when we put the corporate maelstrom on hold to pause over market scenarios and make an objective analysis of the situation your company is in.
There are currently more than fifty companies that record our online activity and generate insights based on our interests and behaviors. This is the digital marketing revolution and its paradigm shift: stop thinking about media and start thinking about Audiences.
The right decisions are based on the right data. To identify patterns that determine solid digital strategies and ensure the consistency of information, it is essential to analyze the interactions that users make on the Internet: this is the basis of web analytics.