Results-oriented
Web analytics
Results-oriented
web analytics
We measure, process data, make assumptions, analyze and validate. We draw measurement plans and implement tags that generate web analytics metrics relevant to the control of your digital marketing objectives.
What do we do?
Audit
We perform a site survey: we control tags, integrations and metrics.
CRO
We optimize conversions. Heat maps. A/B testing. UX
Measurement
In digital marketing, what cannot be measured cannot be improved.
Strategy
Measurement plan, data collection and management strategies. Objectives and performance indicators (KPI).
We are a Team!
We have a team of professionals certified in Google Analytics, specialized in finding and generating the necessary metrics to measure your online marketing objectives.
In digital everything is measured, the question is.... What is being measured?
The basis of web analytics is the analysis of the interactions that users make on the Internet to identify patterns that can determine solid digital strategies, ensuring the consistency of the information.
The right decisions, in digital marketing, are based on correct data.


Web Audit
- Verification.
- Data Consistency.
- How do users interact?
- Where do they come from
- Who converts and why?
Measurement Plan
- Establish objectives.
- Recruitment strategies.
- Determine KPI.
- Label Implementation
Analysis
- KPI Dashboard.
- Automated Reports.
- Control and Feedback.
Site Structure
- Navigability.
- 404 errors.
- Htaccess.
- Site Maps.
Ecommerce Analytics
- Device Tracking.
- User Tracking.
- Clicks Tracking.
- Search Tracking.
- Event Tracking (Eventos personalizados).
- Campaing Tracking.
- Creative Tracking.
- Audience Tracking.
- ROI Tracking.
CRO Conversion rate optimization
Analyze strategies to take actions to increase conversions
CRO Conversion rate optimization
Analyze strategies to take actions to increase conversions.
CRO is the process of analyzing and optimizing all the digital marketing elements that go through the conversion funnel. From in-depth user experience (UX) analysis and multiple testings to audience analysis, Ads Campaign structures, creative and every element that influences conversion optimization.
Analysis
- Data structure and validation.
- Conversion funnel.
- Study of the web traffic.
Testing
- Implementation.
- Labels Control.
- Feedback.
Continuous Improvement
Testing A/B
Strategies
- LIFT analysis.
- Objectives.
- Audiences
- Metrics Parameterization.
Hypothesis
- Analytics.
- Metrics.
- RoadMap.
- Data Sources.
- User Experience.
- UX Navigability.
- Technical aspects.
- Heat map