Web Analitycs

We measure, process data, make assumptions, analyze and validate. We draw measurement plans and implement tags that generate web analytics metrics relevant to the control of your digital marketing objectives.

We perform a site survey: we control tags, integrations and metrics.

We optimize conversions. Heat maps. A/B testing. UX

In digital marketing, what cannot be measured cannot be improved.

Measurement plan, data collection and management strategies. Objectives and performance indicators (KPI).

We have a team of professionals certified in Google Analytics, specialized in finding and generating the necessary metrics to measure your online marketing objectives.

The basis of web analytics is the analysis of the interactions that users make on the Internet to identify patterns that can determine solid digital strategies, ensuring the consistency of the information.

The right decisions, in digital marketing, are based on correct data.

Veriﬁcation.
Data Consistency.
How do users interact?
Where do they come from
Who converts and why?

Establish objectives.
Recruitment strategies.
Determine KPI.
Label Implementation

KPI Dashboard.
Automated Reports.
Control and Feedback.

Navigability.
404 errors.
Htaccess.
Site Maps.

Device Tracking.
User Tracking.
Clicks Tracking.
Search Tracking.
Event Tracking (Eventos personalizados).
Campaing Tracking.
Creative Tracking.
Audience Tracking.
ROI Tracking.

Analyze strategies to take actions to increase conversions

CRO is the process of analyzing and optimizing all the digital marketing elements that go through the conversion funnel. From in-depth user experience (UX) analysis and multiple testings to audience analysis, Ads Campaign structures, creative and every element that inﬂuences conversion optimization.