/* ============================================================
   PAGE · PAID MEDIA — secciones únicas (calculadora ROI + benchmarks)
   Cargar DESPUÉS de pages/servicio.css
   ============================================================ */

/* === ROI CALCULATOR === */
.roi-section {
  padding: 100px 40px;
  max-width: var(--max);
  margin: 0 auto;
}
.roi-header {
  display: grid;
  grid-template-columns: 1fr 320px;
  gap: 60px;
  align-items: end;
  margin-bottom: 56px;
}
.roi-h {
  font-family: var(--font-display);
  font-size: clamp(34px, 3.5vw, 52px);
  line-height: 1.05;
  letter-spacing: -0.02em;
}
.roi-h em { font-style: italic; color: var(--gold); }
.roi-meta { font-size: 13px; color: var(--ink-dim); line-height: 1.6; text-align: right; }
.roi-meta strong { display: block; font-family: var(--font-display); font-size: 36px; color: var(--gold); line-height: 1; margin-bottom: 6px; }

.roi-tool {
  background: var(--bg2);
  border: 1px solid var(--border-strong);
  display: grid;
  grid-template-columns: 1fr 1fr;
}
.roi-input {
  padding: 56px 48px;
  border-right: 1px solid var(--border);
  display: flex;
  flex-direction: column;
}
.roi-input-h {
  font-family: var(--font-display);
  font-size: 28px;
  line-height: 1.15;
  letter-spacing: -0.01em;
  margin-bottom: 14px;
}
.roi-input-sub { font-size: 14px; color: var(--ink-dim); margin-bottom: 32px; line-height: 1.6; }

.roi-field { margin-bottom: 24px; }
.roi-label {
  display: flex;
  justify-content: space-between;
  align-items: center;
  font-family: var(--font-mono);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.08em;
  color: var(--gold);
  text-transform: uppercase;
  margin-bottom: 12px;
}
.roi-label-value {
  font-family: var(--font-display);
  font-size: 22px;
  letter-spacing: -0.01em;
  color: var(--ink);
  text-transform: none;
}
.roi-slider-wrap { position: relative; }
.roi-slider {
  -webkit-appearance: none;
  width: 100%;
  height: 4px;
  background: var(--bg);
  border: 1px solid var(--border);
  outline: none;
  cursor: none;
}
.roi-slider::-webkit-slider-thumb {
  -webkit-appearance: none;
  appearance: none;
  width: 22px; height: 22px;
  background: var(--gold);
  border: 3px solid var(--bg);
  border-radius: 50%;
  cursor: none;
  box-shadow: 0 2px 12px rgba(232,183,58,0.4);
}
.roi-slider::-moz-range-thumb {
  width: 22px; height: 22px;
  background: var(--gold);
  border: 3px solid var(--bg);
  border-radius: 50%;
  cursor: none;
}
.roi-channel-tabs {
  display: grid;
  grid-template-columns: 1fr 1fr 1fr;
  gap: 4px;
  margin-bottom: 24px;
}
.roi-channel-btn {
  font-family: var(--font-mono);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.06em;
  color: var(--ink-dim);
  background: transparent;
  border: 1px solid var(--border-strong);
  padding: 12px 8px;
  cursor: none;
  transition: all 0.2s;
  text-transform: uppercase;
}
.roi-channel-btn:hover { color: var(--ink); border-color: var(--ink-dim); }
.roi-channel-btn.active { background: var(--gold); color: var(--bg); border-color: var(--gold); }

.roi-disclaimer {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.06em;
  color: var(--ink-faint);
  margin-top: auto;
  padding-top: 24px;
  border-top: 1px solid var(--border);
  text-transform: uppercase;
  line-height: 1.6;
}

/* RESULT side */
.roi-result {
  padding: 56px 48px;
  display: flex;
  flex-direction: column;
  background: var(--bg);
}
.roi-result-h {
  font-family: var(--font-mono);
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.14em;
  color: var(--gold);
  text-transform: uppercase;
  margin-bottom: 16px;
  display: flex;
  align-items: center;
  gap: 10px;
}
.roi-result-h::before { content: ''; display: block; width: 24px; height: 1px; background: var(--gold); }

.roi-headline {
  font-family: var(--font-display);
  font-size: clamp(40px, 4vw, 60px);
  line-height: 0.95;
  letter-spacing: -0.02em;
  margin-bottom: 8px;
}
.roi-headline em { font-style: italic; color: var(--gold); }
.roi-headline-sub { font-size: 14px; color: var(--ink-dim); margin-bottom: 32px; }

.roi-metrics {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
  margin-bottom: 24px;
}
.roi-metric { background: var(--bg); padding: 24px 20px; }
.roi-metric-label {
  font-family: var(--font-mono);
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0.12em;
  color: var(--ink-dim);
  text-transform: uppercase;
  margin-bottom: 8px;
}
.roi-metric-value {
  font-family: var(--font-display);
  font-size: 32px;
  line-height: 1;
  letter-spacing: -0.02em;
  color: var(--ink);
}
.roi-metric-value.gold { color: var(--gold); }
.roi-metric-value.green { color: var(--green); }
.roi-note {
  font-size: 13px;
  color: var(--ink-dim);
  line-height: 1.7;
  margin-bottom: 24px;
}
.roi-cta {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--font-body);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--bg);
  background: var(--gold);
  padding: 14px 28px;
  text-decoration: none;
  cursor: none;
  transition: background 0.2s, transform 0.2s;
  align-self: flex-start;
}
.roi-cta:hover { background: var(--gold-warm); transform: translateY(-1px); }

@media (max-width: 920px) {
  .roi-tool { grid-template-columns: 1fr; }
  .roi-input { border-right: none; border-bottom: 1px solid var(--border); padding: 40px 28px; }
  .roi-result { padding: 40px 28px; }
  .roi-header { grid-template-columns: 1fr; }
  .roi-meta { text-align: left; }
  .roi-section { padding: 60px 20px; }
}

/* === BENCHMARKS GRID === */
.benchmarks {
  padding: 80px 40px;
  max-width: var(--max);
  margin: 0 auto;
}
.benchmarks-h {
  font-family: var(--font-display);
  font-size: clamp(28px, 2.8vw, 40px);
  letter-spacing: -0.02em;
  line-height: 1.1;
  margin-bottom: 14px;
  max-width: 720px;
}
.benchmarks-h em { font-style: italic; color: var(--gold); }
.benchmarks-sub {
  font-size: 14px; color: var(--ink-dim); margin-bottom: 40px;
  max-width: 640px;
}
.benchmark-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: var(--border);
  border: 1px solid var(--border);
}
.benchmark-cell {
  background: var(--bg);
  padding: 32px 24px;
  transition: background 0.3s;
}
.benchmark-cell:hover { background: var(--bg2); }
.benchmark-channel {
  font-family: var(--font-mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  color: var(--gold);
  text-transform: uppercase;
  margin-bottom: 12px;
}
.benchmark-num {
  font-family: var(--font-display);
  font-size: 32px;
  line-height: 1;
  letter-spacing: -0.02em;
  color: var(--ink);
  margin-bottom: 8px;
}
.benchmark-num em { font-style: italic; color: var(--gold); }
.benchmark-label {
  font-size: 12px;
  color: var(--ink-dim);
  line-height: 1.5;
}
@media (max-width: 768px) { .benchmark-grid { grid-template-columns: 1fr 1fr; } }

/* === TOOL STRIP (banner colapsable para herramientas interactivas) === */
.tool-strip { padding: 0 40px; max-width: var(--max); margin: 0 auto; }
.tool-banner-btn {
  width: 100%; display: flex; align-items: center; justify-content: space-between;
  gap: 24px; padding: 24px 32px;
  background: var(--bg2); border: 1px solid var(--border-strong);
  border-left: 3px solid var(--gold);
  cursor: none; text-align: left; transition: background 0.2s;
}
.tool-banner-btn.open { background: var(--bg3); border-bottom-color: transparent; }
.tb-left { display: flex; flex-direction: column; gap: 5px; }
.tb-eyebrow { font-family: var(--font-mono); font-size: 10px; font-weight: 600; letter-spacing: 0.18em; text-transform: uppercase; color: var(--gold); }
.tb-title { font-family: var(--font-display); font-size: clamp(17px, 1.6vw, 22px); letter-spacing: -0.01em; color: var(--ink); line-height: 1.2; }
.tb-right { display: flex; align-items: center; gap: 16px; flex-shrink: 0; }
.tb-badge { font-family: var(--font-mono); font-size: 11px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase; color: var(--gold); padding: 5px 12px; border: 1px solid var(--gold); white-space: nowrap; }
.tb-cta { font-family: var(--font-body); font-size: 12px; font-weight: 700; letter-spacing: 0.08em; text-transform: uppercase; color: var(--bg); background: var(--gold); padding: 11px 22px; display: flex; align-items: center; gap: 10px; white-space: nowrap; transition: background 0.2s; }
.tb-arrow { display: inline-block; transition: transform 0.4s var(--ease); font-style: normal; }
.tool-banner-btn.open .tb-arrow { transform: rotate(180deg); }
.tool-expand { overflow: hidden; max-height: 0; transition: max-height 0.7s cubic-bezier(0.16, 1, 0.3, 1); border: 1px solid var(--border-strong); border-top: none; border-left: 3px solid var(--gold); }
.tool-expand.open { max-height: 1200px; }
.tool-expand-inner { padding: 48px 32px 56px; }
@media (max-width: 640px) {
  .tool-strip { padding: 0 20px; }
  .tool-banner-btn { padding: 18px 20px; flex-direction: column; align-items: flex-start; gap: 12px; }
  .tb-badge { display: none; }
}